The number of keywords expressed as a percentage of indexable text words. Keyword density determines the subject that the site relates to. Best practices tell us not to focus on keyword density.
An SEO no-no. Keyword stuffing is repetition of keywords or keyphrases within a page. Write for people, not for search engines.
Meta Tags are HTML codes that describe various aspects of Web page content. Search engines use meta tags to index pages based on relevancy.
Organic Listings (natural)
Web page listings that have not been paid for, and appear in a search engine’s results based on the search engine’s own algorithm. The website owner has not paid for these positions and the paid listings have arrived at their positions naturally or ‘organically’.
A change to Google’s search results ranking algorithm that was first released in February 2011, which aimed to lower the rank of “low-quality sites” or site with “thin content” and return higher-quality sites near the top of the search results.
A Google algorithm update first announced on April 24, 2012 targeting black-hat SEO techniques–primarily unnatural link building in order to artificially increase the ranking of a webpage.
Google’s Pigeon Update is a new algorithm, which rolled out in July 2014, to provide more useful, relevant and accurate local search results.
A generic term used interchangeably with “Gateway” that refers to a jumping off point or entry website for web users. This includes directories such as Yahoo! and search engines such as Google . These directories are considered to be “general” portals. “Niche” or specialized portals are gateways to a specific subject, such as “animals.com” or “trees.com,” for web searchers interested in those specific topics.
PPC (Pay per Click)
Most search engines sell premium space (listings) ‘by the click’. These premium listings are guaranteed to come up in the first several results. PPC is considered to be a good investment for the website owner in that each click is likely to be a ‘qualified’ lead, and therefore a good potential buyer.
PageRank is a piece of software that belongs to Google, that ranks the relevance of a web page to the search keywords that have been entered, and gives the web page a ranking from 0 to 10. In other words, it is an interpretive value that denotes the importance of a web page.
This is a text file that is located in a site’s root directory that controls spiders that visit your website, and directs them to ignore certain pages or directories.
ROI (Return on Investment)
This is the measure of the benefit from an investment when compared to the cost of the investment. ROI is usually calculated by dividing net profits after taxes by total assets.
SEM (Search Engine Marketing)
While it may refer to any combination of SEO, SMM or PPC, it is typically used when describing paid search advertising.
Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable data space, whether on the Web or within a closed system, to generate more relevant results.
SEO (Search Engine Optimization)
This is the process of transforming or ‘fixing’ a website to achieve higher or optimum rankings in search engine results. SEO improves the chances that a particular website will be discovered by the search engine.
SERP (Search Engine Results Page)
The search engine page displaying the results of a user’s keyword search.
Spam / Spamming
Spam usually refers to unsolicited bulk mail. However, when used in regard to search engines, it is the process of purposefully manipulating them in order to obtain higher rankings. Search engines have no patience and zero tolerance for such practices. Search engine spam occurs when keywords are used over and over to produce worthless content.
A piece of software that searches independently to gather information from a web page, gathering data as it goes. This action is called spidering or crawling.
Similar to a gateway page, but considered poor form for proper search engine optimization. A splash page is a ‘grandiose’ entry to a given website.
A common word that is ignored by search engines – ‘a’, ‘and’, ‘for’, ‘it’, ‘the’ – words that add nothing to search integrity.
This HTML tag is a short one or two sentence description of a Web page, and is displayed in the upper left hand side of your browser. Your title tag should contain carefully chosen keywords and should follow specific guidelines set forth by the engines. See also Meta Tags .
URL (Uniform Resource Locator)
The global address or location of resources on the Internet. It includes the protocol (HTTP), the IP address or domain name, and additional path information (folder/file). For example:http://www.seocopywriting.com.
XML (Extensible Markup Language)
Is a meta-language for describing markup languages. It identifies structured information in a document, and defines a specific way to add markup to documents. Most commonly talked about in the SEO world is the XML sitemap, which lists a website’s URLs, priority, update frequency and importance.