Frequently Asked Questions about Search Engine Optimization (SEO)

What is SEO?

Definition: Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for relevant keywords and phrases.

What’s the difference between SEO & SEM?

SEO stands for search engine optimization, which deals with organic search, whereas SEM (which stands for search engine marketing) refers to paid search engine advertising.

When is it time to hire a professional SEO?

  1. When you stop understanding what you’re doing and start to question every move you make.
  2. When you start to get into things like 301 redirects, canonicalization, and microformatting, it may be time to call in the cavalry.
  3. When you’re planning a site redesign or restructure.
  4. When you notice your competitors are appearing everywhere in the search results … and you’re not.
  5. When you want to boost your online presence without spending a fortune on PPC ads.

These are just a few of the many scenarios in which you may consider engaging an SEO’s expertise.

How can you be sure you’re choosing the right SEO?

Whether it’s one individual person or a large agency, you should always look for transparency. Beware of the mysterious smoke and mirrors sales pitch. The fact is, all the information you could ever need about SEO is out there online somewhere. It’s not a secret. And anyone withholding the “how” behind their techniques is not anyone you should trust with your website.

How can you tell if you’re about to get screwed by an SEO?

When they guarantee #1 rankings in Google. The only guarantee in SEO is that there are no guarantees. Organic SEO is a careful balance of science, art, experience and intuition. There’s no mathematical wizardry that promises #1 rankings. A “real” SEO will tell you that up front.

How long does it take to see results?

Organic SEO is a long-term effort — a marathon, not a sprint. It requires commitment, patience, and continually evolving strategies.

Why focus on SEO if there are no guarantees?

Because without it, your competitors will dominate your space and snatch up all yourpotential customers. Some website owners choose to dive deeper into advanced SEO techniques and content marketing strategies, while others employ the bare minimum. One thing’s for sure, if you ignore SEO your chances of success are drastically diminished.

Have a specific question about SEO, content marketing or anything else related to digital marketing? Ask me! I’m here to help.