10 Digital Marketing Pros You’re Not Following

... But Should Be! I don't know about you, but I see a lot of great lists of people I should be following in my industry. The issue is that [...]

Features vs Benefits: What the Heck is the Difference?

I had to learn this one on the fly. I had a client who asked me to write an Amazon product listing. I was instructed to showcase the features up [...]

By |August 3rd, 2017|Categories: Copy Tips|Tags: , , , , |0 Comments

Canada’s Anti-Spam Legislation (CASL) & what it means for your business

By now you've likely heard about the new CASL (Canada's Anti-Spam Legislation) law, which took effect July 1st. There's been a lot of talk about how this may or may [...]

By |July 17th, 2017|Categories: Email Marketing|Tags: , , , |0 Comments

Project Owl: Google’s Attempt to Clean Out Offensive Information in SERPs

Until recently, Google has displayed links to information relative the search query – no matter how offensive the information may be. And they’ve taken serious backlash for it. For example, [...]

By |April 27th, 2017|Categories: Google, News, SEO News|Tags: , , , , |0 Comments

New Google Local Pack Showing ‘Best’ Filter

Google is making yet another attempt to improve the quality of search results -- this time in the local snack pack. It seems that when searchers query keyword phrases containing superlatives [...]

By |April 25th, 2017|Categories: Google, Local SEO, Search Engine Optimization (SEO)|0 Comments

Forget Everything You’ve Been Told About Content

There’s too much noise on the Internet. Turn it off, silence it so you can focus on your stuff, not everyone else’s sales pitches. I’ve come to realize that I [...]

By |April 17th, 2017|Categories: Blogging, Content Marketing, SEO Copywriting|0 Comments

Google Confirms Mobile Intrusive Interstitials Penalty in Effect

After six months of warning, Google officially announced this week (Jan. 10, 2017) that it rolled out its Mobile Intrusive Interstitials Penalty. However, webmasters haven’t claimed any issues just yet. If [...]

5 Critical Steps to a Stress-Free Website Redesign

A complete website redesign is no easy task -- even for the smallest of sites. It's not as simple as it may seem at the get go, as many website owners [...]

Web Writing Tips to Double (Even Triple) Your Conversions

Writing for the web ... the words on your page can make or break a business. It's true. You can do everything else right -- great web design, easy navigation [...]

By |November 10th, 2016|Categories: SEO Copywriting|Tags: , , , |0 Comments

What To Do When Your Contractor Screws You

And it will happen. Not to be the Debby Downer, but it’s a fact – it’s just part of business. The one thing you’ll learn quickly as a business owner [...]

By |October 28th, 2016|Categories: Business Advice, Speak Up!, Stuff 'n Junk|Tags: , , , |0 Comments