It seems my inbox has been loading up with more and more garbage over the past couple of months. I’m not sure if it’s a Q1 “blast everything to everyone” issue, or if my email address has just landed in the wrong hands of a Spammy Spammerson mailing list, or maybe it’s just a coincidence. Either way, I’m getting far too much email marketing campaign crap on a daily basis and it just has to stop.
If you’re considering email marketing as a legitimate method of promoting your business and generating leads, please, please stay away from these epic email marketing fails.
#5 The Anonymous Company
If you’re trying to sell me something… don’t you think you should tell me who you work for? This email is telling me that Nikita Nik (do people call you Nik Nik?) is from a web dev consultancy firm – they just won’t tell me which one.
#4 The Bad Writer
Looking at the same message, let’s dig deeper:
No one cares what you want.
You, you, you, it’s all about you.
So what you’re saying is … you have clients.
“Outstanding!” said no recipient of this message ever. But wait, there’s more…
Was that a question? And “your client”? What happened to all the big, small and start-up clients?
Do I really need to point it out?
#3 The BCC Addict
Here’s another anonymous email from an “outlook.com” address. I’ve already made my point about that, so let’s move on. Here’s a really bad practice I see all too often – addressing an email to yourself and then adding all the emails of your list into the BCC field. It may be tempting because it’s free, but it’s an amateur move – don’t do it. Use a reputable email marketing service like MailChimp or AWeber.
#2 The Oblivious Sender
Love this guy. He’s the SEO who propositions other SEOs (or the designer spamming other designers, or the mechanic selling his services to other mechanics, and so on).
Now, it’s not like my email address doesn’t clearly state what it is I do (BeckSEOCopywriting). It only takes a minute to do a quick CTRL-F to find the words “SEO” in your email list and remove them. In this case he should also remove emails containing the words web, development and design. Oh ya, he’s not one for grammatically correct sentences either.
#1 The Jacked-up Copy Cat
My all-time favourite. The copy-cat email … with different prices!
As if that’s not enough:
The extra Hi / Greetings.
Three different font types and sizes.
Am I just a grammar bully?
So those were just five of the many email marketing fails to watch out for. To be completely honest—and to look on the brighter side for a moment—there is one good thing has come from all this spam I’ve been getting. It gave me the incentive to write this blog post!
Here’s hoping you read it then share it to help the Spammy Spammersons of the Interwebs.