Ever wonder what makes a content marketing campaign successful? I’ll let you in on a little secret — it’s not the content.
No, I haven’t flipped my lid. Yes, content is crucial to the success of your campaign. But even more important than creating that kickass content that makes users want to read and share is measuring key performance indicators (KPIs) after you publish the piece.
It’s one of the biggest mistakes I see marketers making every day. They spend all their time building these amazing pieces of content but as soon as it goes out to the public, that’s it. Done. The problem with this approach is that you’ll never learn what’s working and what’s not. And if you don’t know what’s working and what’s not, how can you even begin to improve on the next piece?
If you’ve been missing this critical piece of the content marketing puzzle, it’s OK. You’re not alone. Knowing which metrics you should be measuring can be a very grey area. Fortunately, Unbounce just released this awesome infographic, which looks at (you guessed it) 29 essential content marketing metrics.
Which of these content marketing metrics are you measuring? Think there are metrics missing from this infographic? Tell us in the comments below.