Ever wonder if you should consider a career in search?
You’ve heard it’s one of the fastest growing industries, right? You keep seeing job postings with the word “digital” and “search marketing.” Maybe you even know someone who works in search, and they can’t stop talking about how much they love their job.
Well, before you leap, here are 17 things you should know before you become an SEO:
1. There is no true educational degree that can prepare you for the world of SEO.
2. Without experience, it’s tough to break in to search.
3. Search marketing is always changing and evolving at an incredibly rapid pace — so you need to be prepared to educate yourself continuously.
4. The pay scale is decent considering there’s no search marketing university degree.
5. It’s easy to become a complete work-a-holic — Search stops for no man (or woman).
6. A lot of the work can be done online, so there’s a decent chance you can work remotely at least part time.
7. Veterans are generally quick to mentor the next generation of SEOs.
8. Some newbie SEOs think they know it all, and clutter the industry with arrogance and mistaken facts.
9. Because there’s no true way to learn SEO without actually doing SEO, there are a lot of on-the-job learning gigs if you’re willing to start small.
10. The only SEO guarantee is that there are no guarantees.
11. SEO is not just about #s. It’s a careful blend of right and left brain.
12. Just because you read an article, doesn’t mean you’re an expert.
13. It’s not enough to work the magic behind the curtain, you have to be able to communicate your magic to clients — in layman’s terms.
14. You have the choice to work for a corporate giant, in an agency, or on your own. Sky’s the limit.
15. If you’re not innovative and curious by nature, this isn’t the job for you.
16. If you’re independent, self-disciplined, creative and analytical, and maybe even sometimes a shut-in computer geek, this is your calling.
17. SEO is fun, ever-changing, challenging, intriguing, and you’ll never get bored! Personally, I can’t imagine doing anything else!
Does anyone else have any must-know tips for potential newbies? Share ’em here!