They’re baa-ack! Yes, I’m super stoked that they’ve done a new Poltergeist movie, but that’s not what this is about.
You may or may not have heard that Google and Twitter are best buds again. There was a time back in 2010-2011 when Google listed Tweets in its search engine results page (SERPs). They called it Real Time Search. Then Google and Twitter broke up and Real Time Search died a sudden death.
Well, like any dysfunctional relationship, they’re back together. Starting next month, Google will — again — include Tweets in its SERPs. Twitter is opening the floodgates of data so Google can index tweets as soon as they’re posted. And when I say floodgates, I mean it — Twitter has 284 million users. That’s a lot of tweet data.
Why should you care? Because it’s yet another opportunity for Total SERP Domination.
Here’s what you need to know…
Drop the short URL
We already know that Google loves links. I wish they didn’t love links as much as they do, but hey, it is what it is.
From a user’s perspective, a short URL doesn’t provide any information about what kind of page you’ll land on when you click the link, which can lower conversion rates. When users see a real URL, they’re more likely to click it because they know where they’re going. Short URLs are like opening dark, disguised doors and hoping there’s something friendly on the other side.
From an SEO standpoint, short URLs redirect to real URLs. Too many redirects (301s) is bad for SEO. Google needs to see real URLs to properly index web pages. Keeping your website URLs tight and descriptive will help save space when you use them in your tweets.
Drive Traffic to your website
More followers means more traffic to your site. And now with Google indexing your tweets in real-time, that means even more opportunity to drive traffic to your site. In fact, a 2014 study by Shareoholic claims that nearly 50% of users who follow you on Twitter are more likely to visit your website, too. Don’t over-promote, though. Nobody likes to be hit over the head repeatedly with advertising, promos, etc. Be subtle, blend your promotional tweets with informative ones.
I don’t think this one is any big shocker. We’ve always used hashtags, and we’ll continue to do so. Twitter says that using a hashtag can drive engagement rates up by 12%. Do your homework to find hashtags that fit your industry and your brand. Remember to keep it simple, one or two hashtags is enough.
Don’t forget the second chance Tweet
Not everyone is online at that very moment you send out a tweet. To reach more readers, you can send your message more than once. That doesn’t mean you should send the exact same tweet six times a day. But it does mean that you can send out variations of a tweet at different times of the day to reach a larger audience. You might even use different hashtags, test different headlines and see what works for you.
Interact with your Followers!
For the love of god, use this platform to strike up conversations and build new relationships! Don’t talk AT people. Talk TO people. A simple “How’s the weather up there” small talk can open the door to a more meaningful conversation, which can lead to partnerships that benefit your business. It’s simple. Talk to the right people and doors will open.
Shameless plug: We have a personalized Twitter connections program that can help.