SEO isn’t easy. And it isn’t cheap. So when do you know — I mean really know it’s time to work with an SEO team? Some say it’s when they can afford it. Others say it’s from the moment their site launches.
The fact is that there is no perfect time to hire and SEO team. It’s different for every business. If you’re starting to consider SEO as part of your digital marketing strategy, here are some ‘tipping points’ that might make your decision a little easier.
3 (Good) Reasons to Hire an SEO Team
You’re getting left in the dust
When you realize that your competition is crushing you, it’s time to hire an SEO team. Did you know that 81% of B2B purchases begin with a web search? Go to Google right now and search for one of you many keywords – go ahead, I’ll wait…Did your site come up in the top three spots? Top seven? Did you make the first page of results at all?
Go back and take another look … are your competitors at the top? If so, they’re optimizing their site. If your site isn’t there it means one of two things, either you’re not optimizing your site, or you’re not optimizing it properly. Either way, you need help from an SEO team, if for no other reason than to keep up with your competitors.
You simply don’t have time
Even if you know some SEO basics – or more than basics, as a business owner you’re probably wearing 12 different hats on a good day. I’m embarrassed to admit, but I find myself struggling with this – as an SEO firm, I have no time to spend on my own SEO. There, I said it. I’m so busy helping others climb to the top of the search rankings, helping them write quality content that converts, measuring results, strategizing, and so on and so on … that my own site sits in the corner, constantly neglected.
The phrase, “Do as I say, not as I do,” comes to mind 😉
If you’re a business owner who’s struggling to keep up with the demands placed upon you every day to be everything to everybody, then trust me when I tell you it’s time to hire an SEO team to help. There’s no shame in admitting you need help. Heck, SEO is hard! Even for those of us who live and breathe it every day, it’s hard to stay current with the daily changes in this industry. Delegate. Let an SEO team worry about SEO. Let a copywriter worry about your content. Free up some time to do whatever it is you do best!
The rules keep changing
Frustrating, I know. How can you be expected to play the game when Google keeps changing the rules? Did you know there hundreds of different factors that go into deciding which pages get ranked for which keywords? And here’s the best part – search engines like Google often won’t even tell you when they’ve changed the rules.
So how are you, a non-SEO, supposed to keep up?An SEO team can help you navigate these murky waters. SEOs have learned how to recognize and identify changes that are happening behind the curtain. SEOs watch trends and analyze data. They’re in tune with their Google Spidey senses and they’ve learned when and how to react. And they love it. That’s what makes a great SEO such a valuable member of your team – they live for the constant ebb and flow that is search engine optimization.
When did you decide it was time to hire an SEO team? Haven’t hired one yet? Tell me what’s holding you back – leave a comment or shoot me an email.