You’ve probably heard countless “social media gurus” tell you they can get you thousands of followers for just the bargain price of $x per month – or some similarly ridiculous claim. Technically it’s possible – but I can promise you that there’s little to no value in that deal whatsoever. Having a follower list packed full of spammy, fake accounts is worthless.
Building a Twitter audience is about building relationships – not numbers. It’s about talking with people, not at them.
I’ve talked (a lot) about how having all the #1 rankings in Google mean nothing if no one is clicking through to your site. The same is true about Twitter – all the followers in the world mean nothing if they’re not engaged and actively discussing your topic of choice.
A Different Approach to Twitter Growth
I’ve been working with a good friend of mine, Chris Muccio at Social Fusion, to help him build his Twitter audience. The difference in our approach is that we’re building relationships with highly targeted, active people on Twitter … and we’re interacting with them!
I know – crazy, right?
Together we used Twitter Analytics and Hubspot to review the results of our efforts. May’s Twitter follower growth looked like this:
- May 1st= 5,667 followers
- May 31st= 8,113 followers
That’s a 43% increase in followers. But what does 43% actually mean to Chris? Well, let’s look at audience and engagement.
Twitter Statistics – Audience
Our goal in May was to build a new audience of marketers, small-business owners and entrepreneurs. So we retweeted, favourited and responded to people who were not only talking to us on Twitter, but we also to new, like-minded individuals. The key here was to have real conversations about real topics with real people – in this case, people in the digital space. We plan to do even more of that in the coming months, but we’re off to a good start:
Twitter Statistics – Engagement
Chris’s engagement rate average for May was 1.7%. According to Hubspots analytics report, that’s better than 66% of their customers. Another good comparison comes from Kevan Lee over at Bufferapp, where he shared some Twitter stats, stating his average engagement rate is 2.1%. So Chris is in the ballpark, which is a great start.
Get more details about Chris’s Twitter growth statistics on his blog, and stay tuned because this is just part one of a two-part series!