Great Content = more money in your pocket!

Content Marketing Fact #1:

There’s more to content marketing than writing blog posts

Yes, blog posts have their place in content marketing plans. But guess what? That’s just the tip of the iceberg! A successful content marketing plan is built upon multiple layers of content working cohesively together. From your website copy to your social interactions, your content marketing strategy must speak to your prospects throughout all phases of the buying cycle. Here are some of the ways to successfully do just that:

New & Existing Web Pages

Meta Data

Landing Pages

Blog Posts & Articles

Product Listings

Social Media Posts & Profiles

Video Scripts & Transcriptions

Whitepapers & Case Studies

Ebooks & Guides

Newsletters

Email Marketing

Paid Search & Social Ads

Press Releases

Professional Bios

Calls to Action

Benefit Statements

Slogans & Tag Lines

Sales Pages

Lead Generation

Technical Writing

Creative Writing

Content Marketing Fact #2

There’s a lot more to ROI than measuring #1 Google rankings

Sure, they’re great, but they’re not the end all be all. True ROI comes from a holistic content marketing plan that reaches beyond the first page of Google. Why?

  1. Because results pages continue to change and evolve, making it more difficult to appear there (think about local 3 packs, knowledge graphs and product carousels)
  2. Social media channels continue to gain strength in popularity, which means buyers rely more heavily on peer recommendations than they do brand advertising

By now, you may have worked with an SEO firm or copywriter. And by now, you may have seen some positive results. But let me ask you this:

  • Has your organic search click-through rate improved?
  • How about your on-site conversion rates, are they up?
  • What’s your ROI so far? Do you know?

What good is having a website if it isn’t converting?

I’ve spent 17 years helping clients deliver the right message to the right audience at the right time. Let me help you boost your bottom line with the power of persuasive search- and user-friendly content.

Your success is my success. Give me a buzz today – I’m here to help you create content that converts.

Start now!

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