Content Marketing Fact #2
There’s a lot more to ROI than measuring #1 Google rankings
Sure, they’re great, but they’re not the end all be all. True ROI comes from a holistic content marketing plan that reaches beyond the first page of Google. Why?
- Because results pages continue to change and evolve, making it more difficult to appear there (think about local 3 packs, knowledge graphs and product carousels)
- Social media channels continue to gain strength in popularity, which means buyers rely more heavily on peer recommendations than they do brand advertising
By now, you may have worked with an SEO firm or copywriter. And by now, you may have seen some positive results. But let me ask you this:
- Has your organic search click-through rate improved?
- How about your on-site conversion rates, are they up?
- What’s your ROI so far? Do you know?
What good is having a website if it isn’t converting?
I’ve spent 17 years helping clients deliver the right message to the right audience at the right time. Let me help you boost your bottom line with the power of persuasive search- and user-friendly content.
Your success is my success. Give me a buzz today – I’m here to help you create content that converts.